Saturday, February 24, 2007

Help us create a marketing campaign for chavs


We've been doing some thinking about this Philadelphia hoodlum story and the opportunities to sell to thugs, juvenile delinquents and other low-lifes. Our marketing guys thought it might be a good idea to "open source" the project and get some idea from Apple users. Sort of a precursor to an Apple version of that Dell IdeaStorm website. (BTW have you seen that? Request number one is "ship machines with desktop Linux pre-loaded." Shows just how happy all those Windows users are right? Though my experience with Linux loonies is they love to sign petitions, and who knows how many of those names are actually legit. Ahem.)

Anyway, I know we've got a lot of creative types who read this blog, so work up some ideas using your amazing Mac-based graphics design tools and send them in. We'll post them here, or you can send in links and we'll link to your efforts. Let's put our heads together and reel in those elusive chavs! Peace out.

6 comments:

JulesLt said...

Someone's got there already - Google on iChav

http://www.flickr.com/photos/freaksauce/1394696/

John Muir said...

Does America have Chavs? And if so, do they wear Burberry and drink Special Brew? If the world really is such a small place, I want off!

Chavs are a hard market because they prefer to steal than to buy. For instance, you know what they say about Eskimo words for snow, here's some Chav vocab for larceny:

Nab
Chorey
Lift
Pocket
Ram Raid

Of course, in Britain he have a special extended volume in the dictionary for masturbation synonyms too but don't read too much into that...

I guess you could go with something like this:

1. Black screen
2. Silver contours come into view
3. Voice over in Mancunian Chav: "This BMW's feckin eccies like"
4. Cut to similar contours still on black
5. "Nice wheels man"
6. Zoom out to see MacBook Pro
7. "Feck me, it's a computer!"
8. Blue screen with MacBook Pro in Myriad
9. Voice over in standard ad speak: "The Mac. Sweet, sophisticated and yours for a fortune. DOES NOT survive a ram raid so don't even think about it."
10. Apple logo

deleon said...

Here is a nice ad you can run in Tiger Beat to weed out the frigtards:
http://preview.tinyurl.com/2ehuho

ManxStef said...

John has a good point there, the US doesn't use the word chav at all, as far as I'm aware. You didn't just let slip your real nationality did you, Fake Steve? Quick, pass it off as comments from Ive!

A good description of chavs for the rest of the world:
http://en.wikipedia.org/wiki/Chav

Steve said...

I've been hanging out with Bono too much.

L. Ron Hoover said...

Slap your Bitch
Kill a Cop
And steal an iPod