So Steve Dowling, one of our PR guys, just brought me my stack of pre-read magazines with stickies attached to the articles I should check out, and there's a note here about the April edition of Wired which features the following amazing letter to the editor, titled, "To Be or Not to Be":
"You missed the biggest unanswered question: Why is there anything at all? Or to put it another way, Why isn't there nothing -- no matter, no energy, no universe, no space, no dimensions, no branes -- no anything? We will have little fundamental understanding of our universe until we can begin to answer this question with anything other than superstition."
Steve says this letter just blew him away with its profundity and I have to agree with him. This is deep stuff. Steve says we should be advertising more with Wired and doing more with this publication since our auras are so aligned. As Steve puts it, "Here's a magazine that's basically about gadgets, but dressed up with all sorts of pseudo-intellectual stuff about man's search for meaning. Isn't that just like us? Perfect fit."
He also points out that Wired put the hot chick from "The Office" on the cover, naked, but then penned this embarrassing quasi-apology about how this wasn't an attempt to use T&A to sell copies, no, not at all. It was a metaphor for their story about how companies need to be "naked" and "transparent" to the world. Geddit? Riiiight. I can't wait till some idiot at Wired comes up with a theory about how "great customer service is like a great blowjob." That'll be a cover worth saving, with a headline like "WANT TO WIN IN BUSINESS? BE A WHORE!" above a photo of Jenna Jameson deep-throating a banana. And hey, why not a sidebar article called, "10 things your customer service department can learn from Fantasia Minge, top girl at the Chicken Ranch in Las Vegas."
Still, though, Steve is right that we'd love to get at that Maxim-meets-faux-Einstein demographic. Our iPhone is not just a phone, it's a profound philosophical statement, a discovery on par with relativity and the search for the elusive Higgs boson. But frankly I'm kind of pissed that we only made the #2 spot on "The Wired 40" list. After Google, of course. Ugh. Wired, redo the list and put us in first place and we'll see about advertising with you.
Monday, March 26, 2007
Wired magazine, you are so friggin deep
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11 comments:
(I'll attempt a serious answer since it's a question on many people's minds)
"Why is there something instead of nothing?"
As with most "why" questions, there is no universally satisfactory answer. "Why" questions are problematic in that you can indefinitely keep asking "but why [answer to previous why]?"
It's the wild goose chase for the Higgs Boson by the way.
Meanwhile, yes, 'tis all a struggle to pull ourselves up above tribal idiocy, black magic and allegory's illusion, to stare at last dark mother cosmos in the face after all these long years. Doubtless, if we ever near anything of the sort, whatever got us there will be running a UNIX based operating system maintained in Cupertino. ;-)
Steve,
You are sooo profound. You are right; Wired is philosophy dressed up in gadgets. Frankly it's web 6.0.
Only you could peel back the skin and see the magazine for what it really is.
You're a genius. By the way, the screen of my iPod is scratched - what are you going to do about that?
man, you should be writing about this-
http://madonnasthoughts.blogspot.com/
you "gave" iphone to Madonna and didn't say a word??? can't believe it's you, Steve. you are getting old :)
off topic
Not to reveal my stone cold ovid ovaries, but that sculpture is a hunk a hunk of burnin' stone and can think. Is he available for dating? Or do I have to pray to some faux Greek God?
Your company may have only grabbed #2 on that list, but you took #1 on Barron's list of CEO's that matter.
Ellison must be throwing a temper tantrum over not getting first.
You could have at least put a link to the Wired cover in your blog.
Busy waiting for Barcelona in Caledonia.
Was just wondering how it was FSJ knows the name of the top girl at the Chicken Ranch ..... mmmmmmm inquiring minds want to know.
"Pseudo" of course being Portuguese for "very" or "extremely."
I agree, by the way. Apple marketing is "pseudo" intellectual.
And the all-new, superthin iMac is going to be *pseudo* chic.
Um .. she may or may not have been naked when photographed, but she's got a great big white square with text on it that covers everything from the armpts to the upper thighs.
What's the big deal? I'm sure she's perfectly happy to show her grandmother.
See here
Wired? Have'nt read it in 10 years
has'nt been worth the paper it's printed on......
Trash Rag...
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