If you haven't heard about it, see here. NBC is going to launch its own download service where you can get NBC shows. This is their new initiative in the wake of severing their relationship with us. Why are we psyched? Because this will let everyone see the kind of world that the media companies would like us to live in. And we're pretty sure people aren't going to like it. For example, NBC is making a big deal of saying that the downloads will be free. Free! Free! Did you hear me? Not 99 cents like that greedy bastard Jobso, but FREE! Well they made sure the word "free" would get into all the headlines but when you read the stories a little more closely you find the warts. Like, the commercials will be embedded into the shows and you won't be able to skip over them. Like, you'll only be able to download to a Windows PC. Like, they'll only be free for seven days after broadcast. Then they dissolve. If you want to get them later, you'll have to pay. How much? Um, ah, mwah mwah oh did we mention that they're free for the first seven days?
Oh, and if you want shows from ABC, you can go to AOL. (And yes, heads are rolling at Disney over that deal. More on that later.) Money quote from the story about the ABC-AOL deal: "The consumer is probably becoming confused. He will need to go to AOL to watch ABC. CBS programming is on the iPod. NBC will be doing direct downloads from its own website. NBC and News Corp (NWS) are starting a joint online venture called Hulu."
So, fair enough. Bring on the big media cluster fuck. Roll out all the different systems that don't work together. Bring on all the different kinds of software, none of which will work as well as iTunes. Bring on a zillion different user interfaces, a zillion accounts you need to set up, a zillion new usernames and passwords and a list of which services can work on which devices in which format. Right. When you're good and tired of that, we'll be here waiting for you.
Thursday, September 20, 2007
We're thrilled about this NBC download service
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41 comments:
Jobso, speaking about mystery pricing schemes, what's your take on those stupid guys at T-Mobile Germany not announcing the plans and prices for the iPhone yesterday when you spoke in Berlin?
What's up with the "we'll announce the plans shortly before the release on Nov. 9th" ?
How is T-Mobile cooler than o2 in the UK who *were* able to give a price?
I might consider not buying one if the old T-Mobile Germany tactics also apply to the iPhone.
Why didn't you just force them to give the plans?
Clusterfuck. No kidding.
As the French say:
Ride bene chi ride l'ultimo
When they come crawling back, and they will, tell them you'll only negotiate if Zucktard is fired. Then tell them they are only going to get half the revenue they used to get.
The networks are starting a goat rodeo. They don't get it.Your are at the itunes store and decide, yeah that Office episode would be cool.You don't go looking for any NBC shows-most suck.
I guess network executives never heard of this thingy called torrent.
For legal downloads to sell, They gotta BE EASYER TO GET!
How much of an ass you gotta be so you don't understand the obvious? I guess they hire executives on especial ed classes. Actually, no, i have a "especial" cousin who uses bittorrent...
People are going to be thrilled and embrace the digital revolution when instead of having one device (well two - their TV and set-top box/PVR) to watch TV on they'll have to have 2-5 different programs to watch TV from different broadcasters, each with different usage policies.
What a mess...
Here's a thought? Maybe they kinda want it to fail, so they can delay the revolution and keep with their current business models?
What I like most of that idea is that none of these wonderfully smart companies have thought about the main device on which people like to watch TV... THE TV!! And some portable video player. As far as I understood these clever minds want people to be able to watch TV shows only on computers (and must be windows).
They think I will go to Hulu.com to get Heroes and then switch to ABC and get another show and then watch them ONLY on MY COMPUTER. And, most of all, I have to hurry because after seven days they are gone... And I'll have to pay to get them back..
Seriously... I bet that even people working for these companies will be all over torrent..
This is why xtorrent was invented! NBD for those who are savvy.
My local NBC won't give me the national HD feed for sports events on direct tv. They think I should watch a local bowling event not the golf tournamant which is on the national feed. So you know what, I watch NO NBC programming, period. Well except Sunday Football, screw the networks!
Its not that important. ftards!!
now would be the perfect time tobuy tivo and shock the networks. Then roll out some commercial zapping logic and iPod/itunes interface so the tv network rapefest would be complete.
FakeSteve
you really are the smartest human being of all time. oh, well, maybe the second smartest after RealSteve.
The networks really don't get it, do they?
All of the key ingredients for a first-class circle jerk. Another example of how the dinosaur networks just don't get the new paradigm. Steve- are you going to clue them in or are you just going to let them twist in the wind?
Let them twist.
Don't Apple and Disney advertise on NBC? Why not just start pulling your ads and increase placement on the other networks? Advertising is like 90% of TV networks' income. Between Apple and Disney, that could add up to quite a bit of real money. Money that can go to the other "loyal" networks. Also, NBC is forgetting that without iTunes promoting their new shows, they're going back to relying on the good old sweeps week. In fact, put in heavy promotion for the other networks' new shows. I'm sure they are secretly rejoicing this awesome NBC suicide.
O I forgot. Stick it to NBC even more by offering free pilots to all the new CBS, ABC, and Fox shows while heavily promoting them. Since you won't be carrying new NBC shows anyway, a lot of people won't even notice. Seeing as NBC is already the low man on the ratings totem, let's see them dig themselves out of this hole.
Hulu? They should've called it Hula and given it the strapline: "jump through our hoops, bitches!"
It gets better, though: a quick search on Google turns up that it means "butt/ass" in Malay and Indonesian:
http://www.techcrunch.com/2007/08/29/hulu-translates-to-cease-and-desist-in-swahili-oh-the-irony/
Excellent post! Right on the money. Almost prescient.
FSJ, would love to see your response to this:
http://wilshipley.com/blog/2007/09/iphone-ipod-contain-or-disengage.html
do you think the guys at NBC still think that Seinfeld, Friends and Fraser are on the air? Has anyone told them that The Office is their only show worth watching? Yes? No?
Right now NBC is like that girl who was really pretty as a freshman and everyone was into her but sadly now she is a senior and her party lifestyle has caught up with her and her only redeemable quality is that she vaguely resembles Dwight Schrute.
Yeah, they're morons. As I wrote this morning, they betray an ignorance of basic advertising economics by moving to an ad-based model that isn't compatible with the biggest video-player market out there and can't be space-shifted. Key takeaway from my post: "The fifteen people around the country who enjoy downloading crippled content onto their PCs and not being able to skip commercials and watch on their iPods are not a sufficient audience to build a successful download service on (and if you don’t believe me, ask Amazon). And by putting all their eggs in this basket, they are opening back up the enormous gray market of Bittorrent, which would lose much of its attractiveness for normal users if the content were available for purchase on their own terms."
"We did this to eliminate the middleman," said Jeff Gaspin, the president of NBC's digital division. "
LMAO, so I guess they admit what they're up to :-)
Don't wait. Don't be available. These networks didn't want to be with iTunes, then screw them. When their system fails, and it will, and they are screaming about pirating, and they will, tell them to shove it up their collective mommas' behinds!
If I missed an episode of Battlestar Galactica, I would buy it from iTunes. Now I'd rather buy a DVR or DVD recorder than give money to NBC.
Okay, well, you know what that means — STEAL IT. Steal away. Steal and steal and steal some more and give it to all your friends and keep on stealin'. Because one way or another these mother****ers will get it through their head that they're ripping people off and that's not right.
NBC is so screwed. When NBC finally comes crawling back to iTunes (and they will), no one is going to buy the shows anymore since everyone will have already learned how to get their shows from their PVR (or other means ;), convert them using an iPod Touch Video Converter and watch them on their iPod all for free.
Also, this is gonna piss off NBC local affiliates. Where is their ad money in all of this?
>>>Roll out all the different systems that don't work together. Bring on all the different kinds of software, none of which will work as well as iTunes. Bring on a zillion different user interfaces, a zillion accounts you need to set up, a zillion new usernames and passwords and a list of which services can work on which devices in which format.
Friction and the Consumer Experience
I think it would be safe to assume that Sony is smarter than NBC and ABC when it comes to implementing technology. Even Sony shut down their online media store.
Hey NBC, The Office is exhausted already. You are over! There is a larger variety of TV on USA, TNT and Bravo these days.
OH, poor FSJ, don't you know the first hit is always free? But then you gotta pay... Or, as the Simpson's so eloquently put it, "Why would I pay for something that I can watch for free on my couch?" Well, I may have paraphrased a bit, but you get the point. (Un)fortunately, the studio execs will never understand, well, until you make them that is :-)
Sure. When life hands you lemons, pretend you'll make lemonade one day.
But it's all part of RSJ's master plan. "They'll be back, sniff sniff, and they'll all be sorry."
Yeah, OK.
Steve,
We just came out of another secret meeting.
We had a thought...
Time to call it quits with the iTunes thingy.
It has run it coarse, we made coin. Profits are up. You have enough money to live like a king. So let's not belabor the issue.
In the words of "Mater" Shut her down!
We will memo you later.
Hey NBC, The Office is exhausted already. You are over! There is a larger variety of TV on USA, TNT and Bravo these days.
Um, USA is owned by NBC Universal.
Let us not neglect to mention that most NBC content is less entertaining than YouTube's skateboarding dog. And I can still get YouTube on my computer, my iPod, my iPhone, my TV.
Only chicks watch network TV anyway, so the question is, are chicks likely to visit four different websites to download shows? Doubt it.
Two thoughts float to the surface of my sleepy mind:
1. All this hullabaloo over network TV shows would be mildly interesting if they were worth watching in the first place.
2. No one knows how to use a VCR or DVR to record the shows for FREE. Because it's, like, SO hard.
"Hey, I know! Let's pay somebody so we can download the show and watch a half-size version of it on the computer! Yeah, that'll rawk!"
Fake Steve-o, I have good news. In the near future, there will be a group of Americans so stupid that you can convince them to pay you for the privilege of drooling on their own shoes.
2. No one knows how to use a VCR or DVR to record the shows for FREE. Because it's, like, SO hard.
This is true for me. Although it's more like I don't care to learn how to use the new VCR. I have a wonderful VCR from 1984 (no, it doesn't load from the top) and it still records.
Right now NBC is like that girl who was really pretty as a freshman and everyone was into her but
Did I stop reading at the wrong place?
Automatically deletes the free shows?
So here's the deal for me.
iTunes, I pay a nominal fee, and get my TV shows. I Itunes about 300 to 400 dollars a year. Now, I'm going to be forced to seek less than reputable means to get my BSG, Eureka, and other Sci FI fix. They won't be as good a quality. And when their projects fail, I say Give Them Hell Steve.
Hey NBC, The Office is exhausted already. You are over! There is a larger variety of TV on USA, TNT and Bravo these days.
Um, USA is owned by NBC Universal.
Um, so is Bravo.
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