
Exactly three years ago today -- Oct. 13, 2004 -- ZDNet computer journalist David Berlind took a break from probing his own ass with his own head and published a truly insightful and prophetic article titled "Is Apple on the way out?" See it here.
Now look. David is one of the smartest journalists ever unleashed upon our industry. I know because he's told Katie and Steve Dowling this a bunch of times. I mean he's right up there with former NASA technologist Stephen J. Vaughan-Nichols of eWeek (shown here with his life partner) who chairs the highly esteemed Internet Press Guild (see scary member photos here) and likes to point out that he "has been using and writing about technology and business since the late '80s and thinks he may just have learned something about them along the way." (See his self-effacing bio here.)
According to Katie, David Berlind is a few notches above SJVN on the IQ pole, if only because of his Zennstromesque eyewear, which adds at least five points, maybe ten. Berlind's premise in 2004 was this: Look at how fast Linux has taken over the server market, and won't it do the same on the desktop? And won't Apple be the one that gets hurt the most? Ahem. Ahem. Look. We knew this was stupid when he wrote it. But we said nothing. We just let it slide, and I put it on my iCal for today so that I could check in and see where we'd find ourselves three years hence.
Some of the best quotes:
"The target for desktop Linux is simple: OS X. All desktop Linux must do is aspire to be what OS X is. If it can do that, it will not only upset the `Applecart,' it will also give desktop Windows a serious run as well."
"It's about what happens when desktop Linux reaches that point where it provides an experience that meets or beats the one that that sets the standard for *ix-based desktop operating systems: OS X. When it does -- and I don't doubt that it will -- Apple will be in a real pickle because of the hardware 'problem'. Users will have significantly more hardware options for running desktop Linux and the likelihood that they'll find something to meet their needs in terms of cost and form factor will be excellent. There will no doubt be companies that make systems that look every bit and run every bit like a PowerBook (or whatever Apple is selling at the time). They just won't be PowerBooks and will cost significantly less."
"To not have faith in Microsoft is one thing. To not have faith in the highly motivated open-source movement and all those behind it (Red Hat, SuSE, Sun, etc.) to bring desktop Linux up to speed is misguided. They're the underdog. Never underestimate the underdog."
Well, it's been three years. I'm not sure what to say. Maybe we should wait another hundred years and see if his prediction comes true. Meanwhile, how about this? Siooma, freetard. (Photo: A.S. Rash, LinuxWatch.)
Footnote: For what it's worth, by early this year, Linux held a commanding 12% share of the server market while Windows had 38% and was growing faster than Linux, despite being on a bigger base -- news which SJVN reported under the headline, "Linux server market share keeps growing." No guff. See his fair and balanced coverage here. Even if you look at more recent figures, you'll see that as of Q2 of this year Windows had gained 4 points of revenue share over the past year, while Linux had gained 1 point, and Linux server revenues were $1.8 billion versus $5.0 billion for Windows. (As SJVN might have headlined it: "Linux World Domination Continues.") Both Linux and Windows were growing at about 19% rate, though Windows was doing this off a larger base. Do some math and you can figure out that the total server market in Q2 was up about $800 million from a year ago while Linux server revenues were up about $300 million in the same time period. Windows grew $800 million. Make of that what you will, but let's just say that even when we extrapolate out from what Linux has done in the server market, we're not crapping our pants about the desktop.

23 comments:
The best by far is from the comments to that article:
"You miss an important point. OSX is equivalent to a Linux distribution because Apple just takes open-source software and packages it nicely. Safari is like that, the whole OS is like that, and I expect they have considered repackaging one of the open-source office suites too.
This is why OSX has developed so quickly in recent years: the hard work is done for free by the BSD community, and Apple just ads some nice stuff on top. There's no reason why that concept should stop working in the future."
AAAAAHHHHH HAHAHAHAHA! Freetards...
Great Saturday afternoon laugh. Gracias, El Jobso!
oh man, oh man — crystal ball prognosticators in the tech industry. about as reliable and correct as the rhythm method is to birth control.
no mention in any of those articles about any share for mac os x server or x serves or x raids ... hmmmm... {ducking & covering...}
never heard from design
What is it with these people and Linux? They keep going on and on about consumers being ready to embrace "free, open source software" and how Linux is going to be the OS of the future. Freetards, I have some disappointing news for you. People have been subtly trying to tell you for a while, but you haven't gotten the message, so I'm going to spell it out with a sledgehammer:
CONSUMERS DON'T CARE ABOUT OPEN SOURCE. THEY. DON'T. CARE.
If people cared about open source, they would be ignoring the iPhone and craving this OpenMoko. They are not. If people cared about open source, they would be using OpenOffice instead of Word. They are not. If people cared about open source, they would not spend money on PCs or (overpriced) Macs and all go out and get Linux. They do not. (And don't go on and on about conspiracies and anticompetitive practices by Microsoft. Every Joe Shmoe knows Linux is free. Yet they CHOOSE to go out and BUY Windows or OS X. No conspiracy here, folks. They just know Linux is not the OS for the common man.)
Tell me: what is one open source product that has gained widespread acceptance among non-tech-savvy users?
Easy. Firefox.
Okay, name another.
Err...
Face it, open source is a wonderful concept, but the implementation does not work. You get thousands of people working with no organizational structure, and programs that have no direction and no point. This is the problem with Linux. As FSJ has pointed out: you have had FIFTEEN YEARS to develop a working operating system, and have failed. (Christ, even Microsoft got Vista out eventually). Any non-tech-guru will tell you Linux is a royal pain in the ass to use, and until it is otherwise, Linux will never appear on our desktops.
Well, that felt good. I'm releasing this rant under the GNU General Protection License. Please copy and paste it the comment field of any article extolling Linux.
"It's about what happens when desktop Linux reaches that point where it provides an experience that meets or beats the one that that sets the standard for *ix-based desktop operating systems: OS X. When it does -- and I don't doubt that it will ..."
Well, that's teh pickle right there. Linux had good momentum a few years ago, but in 3 years I have not really seen significant improvement in driver availability/ stability, ease of installation, good bundled open source software, or a reasonable, consistent UI out of the box.
In the meantime, even Windows XP2 Pro has come along well with reasonable patches and so on. Using Avast.Com downloaded anti-virus as opposed to that TrendMicro or Symantec rubbish keeps Windows and PC Gaming viable, not to mention Intel Core2Duo...
Linux and Vista... Much ado about nothing. Tards.
Oh, I mean "turds" in the last post above there :D
It comes down to time. When you can make it so Joe Consumer only has to click one button to install Linux, only then will you have something that could overtake the main OSes. Geeks have to realize that not everyone has hours to fk with something to get it to work.
oh man, oh man — crystal ball prognosticators in the tech industry. about as reliable and correct as the rhythm method is to birth control
Oh how true that is. I can think of a few things. Whatever happened to the minidisk that was supposed to replace cds completely?
And zip disks, and their friend, the jazz disks I think they were called. I finally own a computer that takes zips, and it's a 7 year old powermac. Oh, that's right, I can now burn DVDs that hold more than a zip disk.
I never listen to these tech reporters. But then I don't rush out and buy the in-product when it's released. It will either stay the same, get better, or something else will come along that's better.
On another note... Steve, just tested out the JesusPhone tonight. I love it. It's too bad they aren't really available in Myrtle Beach. Will you come to South Carolina? I really don't want to drive 3 hrs to visit an Apple store.
But I will if I have to. Or maybe fly there.
shall this modern phone be a turtle- or a pigeon-phone.
I've never tested this soups.
Steve,
Friggin midevil dickweek...
=Alexander= stated it perfectly. Consumers.
Daivd is so full of his own hot shit that the air in his body is sufficating his brain.
Please, send me Linux tomorrow and my world will rock! I am ready.
Hey here is a novel idea. Keep linux in the community where it works best and out of the commercial consumer side.
Can you begin to imagine getting tech support from a Linux Frigtard.
Would make windows tech support look soft and fluffy.
MOVE!
Well, the freetards problem (or part of it, at least) is that they aren't even aiming to create an "experience that meets or beats" Mac OS X.
Their aim is to copy Windows as closely as possible.
See, that's a specious argument the "choice" thing - that's what a customer really wants the opportunity to choose between a dozen and a shit minutely differentiated and equally crappy brands, because of, you know, value and the ability to brag about the micro savings I got buying Mr.Crapmouth Baked Beans rather than Heinz.
A mac is like marmite, unique, you either love it or hate it, and it's great on toast. And, guess what, there is no other marmite - bovril? BSE in a jar. Vegemite? The Sony Vaioi of yeast-based spreads, ok, but not the real thing.
From Metaphor Extension Solutions, the company that ploughs the trough of language, but with a word-plough, ok?
When Linux takes Apple market share substantial, then I'll get a pig throw and throw it off a cliff myself, cause it probably will fly.
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Steve,
Sell OSX standalone at $99 bucks and $59 to get support from Apple. Hire half of India for the cost of 10 Cupertino locals and wrie drivers for every dirt cheap peice of hardware known to man and kick some ass already Once people hate their Dells they just buy the whole solution from you.
Then sell overpriced hardware that works as intended.
Microsoft makes $7B writing code and shipping substrate and outsourcing everything else...why are we tied to the hardware again? Apples been primarily a software company since OSX was released. iLife...iWork...iTunes...
Jesus Jobso...embrace your destiny already, the whole world should be beautiful, not just 6.5%.
From the last 10q (in millions):
Hardware sales
Desktop $956
Portables $1,577
iPod $1,570
Software sales $386
How is Apple a software company?
i remember reading stuff 10 years ago about how desktop linux would be a huge force and today there are still people beating the same drum. Mac OS X is the promise of a desktop *nix fulfilled. as great as it would be, i really don't see an entirely open source OS ever working on the desktop, and i'm actually glad to pay Apple for OS X because it works and it lets me get my job done. the biggest hurdle for linux on the desktop is that KDE and Gnome are way behind OS X in terms of usability (behind Windows for that matter). KDE looks like somebody used XP for an hour and said "wouldn't it be great if we made a desktop that looked like that, but had way more menus, and toolbars, and buttons, and sliders and it took at least 4 weeks to wade through every option in the config panel?". distros shipping with 2 office suites, 3 email programs, 2 browsers, etc. don't exactly make it any easier for joe user to figure out what's going on.
Your server comparison isn't really fair. The most common server is apache, which isn't linux and also isn't windows -- but is open-source (unix).
Also, did you just compare revenues between microsoft and linux server software? Wouldn't it stand to reason that linux revenues would be lower because linux is ... uh ... free?
I'm a little suspicious of those marketshare numbers. The number of paid RedHat/Novell licenses is not the same thing as the number of physical servers out there, running linux, and my personal experience in the industry suggests that the number of linux boxes with official support contracts is substantially smaller than the number of boxes running a free distribution (centos, debian, ubuntu, etc) and being supported by the local IT staff.
Which certainly doesn't invalidate the moral of the story inasfar as it applies to the revenue streams of Microsoft, Novell and RedHat.
Ah yes...the nix-nerds.
On a couple of boards I belong to, someone is always asking what sort of easy-to-use software they should get for their mother, so she can scan/crop old family photos.
Invariably, someone always chimes in with "Get her the GIMP! It's free!"
Utterly clueless.
In response to Anon about open source software like GIMP: Freetards have totally dropped the ball there to, and who has picked it up and run with it? Google. I am always fixing/wiping and giving away computers for friends/relatives/strangers and I've been getting pretty impressed with google's application suite stepping in to fill the niche of "What software can I get so my Mom can scan/crop photos" Picasa is a free no brainer. And you know there's no spyware aftertaste that goes with it. Linux can't match it.
Its the software and the hardware that work as intended, have an intuitive interface and come as a complete package. Ultimately though its the software in these devices that do most of the heavy lifting, and their interoperability with everything else. Apple could design the most beautiful computer known to man but if the OS didnt work theyd have no more customers. It's been a dynamic marriage, and can continue to be, but in order for this relationship to evolve we gotta ditch the hardware at some point. Maybe its all part of a long term plan and its just another reason they decided to go to Intel. Or even develop iWork or iLife, or the Wintel Safari Beta in the first place. Taking a little dip in the 95% of the consumer desktop market and seeing what the support issues would be like? Who knows.
What is the Zune anyway? Its an mp3 player just like the ipod, has some other peices of hardware and some additional features, but the software, the way it operates, and its subscription based model that drives it make it trash.
Apple can continue selling complete packages, but OSX if given support can be licensed out to other cherry picking hardware providers or sold as an x86 distribution and really start stealing some market share, at the same time spurning more development from other software manufacturers. Maybe its part of the beast, so many different hardware vendors to support, and it sure is safer cherry picking the types of equipment you are gonna use and write drivers for. So the hardwares been a security blanket and a limiter for Apple. The hardware can continue serving the Apple "experience" but honestly we cant expect Apple to get 95% of the consumer market through hardware sales alone.
But you can through the desktop and for some reason theyve been developing these products that provide the same things that Microsoft offers except in a much simpler, easier to use and just as powerful program. Microsoft has completely changed their interface, abandoning and alienating their users and pissing off their hardware vendors with Vista. They've collosally screwed up with just about anything theyve touched lately and investors and consumers are ready to jump ship. Whole countries even.
Theres blood in the air. Someone should pounce.
Apple's got sharp teeth, a mountain of cash, and a better product.
Its just time to package OSX and share it with the world.
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