It took us some time. And we made some mistakes. Like this one. Man oh man. I cringe every time I see it. Much love to Jennifer for sending it in and and destroying my vibe. No more like this, okay? I beg you.
Tuesday, November 13, 2007
We weren't always so good at marketing
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50 comments:
That dude has Phil Schiller's fashion sense.
The best part of this whole ad is when you click the photo.
The boy's belt buckle is PRICELESS.
Where do I get one of those???
One question, Where can I get that belt buckle?
Is mom wearing an Apple neckless?
The Mothership Apple Ad Gallery is the place to go for more of these gems.
Here are some classics:
http://www.macmothership.com/gallery/Newsweek/p015.jpg
http://www.macmothership.com/gallery/MiscAds2/ag1.jpg
http://www.macmothership.com/gallery/MiscAds/a2bestselling2.jpg
http://www.macmothership.com/gallery/newads4/howto.jpg
http://www.macmothership.com/gallery/MiscAds/AdamAd.JPG
http://www.macmothership.com/gallery/newads14/1979Pascal_IronOn2.jpg
http://www.macmothership.com/gallery/newads15/94Newton110.jpg
Dude,
You know how, when you started opening Apple Stores, I said you should sell clothes and stuff?
Never mind.
Harley Davidson makes half of its money selling "lifestyle" products and now you can't even buy a lousy Apple T-shirt old prop from an Apple Store. BTW, we're all done shorting the tar out of Apple stock.
BELT BUCKLE!!?!! Forget iPhone accessories, just go straight into fashion Steve-O - those kids could be so much cooler with a dash of emo or a slutty britney outfit... So while the marketing may have sucked, you really should get back in the game of fashion. Another reason: my primary rationale for working at one of your stores was so that I could have the black knit shirt with the rubber apple logo on the sleeve...well, that and the employee discounts...
FYI, dad has his hand on his daughter's ass. Apparently the marketing department was not just misguided but also missing details.
The descriptions all say "light blue or tan". How did that girl get a white one? I smell illegitimate t-shirts. Might be nothing you can do about it now, though, considering it was over 20 years ago.
That's fruity.
I want that belt buckle!
The belt buckle and necklace are shown here:
http://www.macmothership.com/gallery/GiftCatalog/GiftCatalog_page7t.gif
50% polyester? Oh, the shame!
Take mom and son out of the picture and what's left is a creepy dad that's just a little too "touchy" for me....
Do not want!
gawd, who knew marsha mason was an apple fan AND a mother!
I personally love it. Nice and frigtro. (Frig and retro, obviously) But Your Jobsness... if it's not too much to ask... what happened to the Mac Pros today?!
Not only is the dad a little too touchy-feely, but the girl's t-shirt makes it look like he's sportin' rainbow wood. Blech. This ad is better forgotten.
Come on Steve, I want to be able to buy t-shirts like that, they would match my new Macbook Pro perfectly :)
I am surprised you didn't go back in time (using Leopard Time Machine) and fire the people who's idea that was -- but then, I guess the ad would have never happened, and you wouldn't have blogged about it.
Holy Christ Almighty, that's some fucking ugly-ass shit.
Fuck.
Latch hook rug kit? Really Steve?
Must have been a wake and bake day when you ok'd that.
We still love you.
Really.
uh...
i kinda want one.
actually, i really want one.
those shirts are pretty sweet.
I sooo want the belt buckle.
The sad part is those shirts could work now.
What about the guy who looks like he's strangling his son in "How to buy a personal computer." (newads4)
And when did Bill Gates get over being all swoony about Apple? What a cute little geek he used to be!
Yea, dad's hand on her ass - definitely not today's PC ads. Also that whole rainbow thing has a different meaning. Makes the family look all "hey - gay pride."
I know this isn't probably the best place to ask this, but why isn't there any copies of your book in any of the book stores in Spokane, WA? Are we just not good enough for you to grace us with your wisdom? Whatever reason, probably the same reason you don't grace us with an Apple Store
Wonder what the belt buckle boy is doing now?
Looks like he was sporting quite a package for a youngster... Maybe he was just happy to see the agency photographer. It is amazing how much model choices and shot composition have changed.
Oh, at first I thought the joke had something to do with "C Mens". Wow.
I approve of this advertising.
Huh. So that's what John Sculley was doing when he wasn't occupying the corner office.
>> And when did Bill Gates get over being all swoony about Apple? What a cute little geek he used to be!
That photo really makes Zuckerberg look like a tired, old hag.
SteveO,
Family values?
It must be a ZEN thing?
Ahhh yes the early, simple days of Apple.
Thanks for taking us down memory lane. Now get your ass back to work...
If apple sold those black t-shirts with the little white Apple on the sleeves in Apple retail stores today, they would shift quite a few I imagine.
I have modified my living will to require anyone who sees me dressed like that to pull the plug.
FSJ,
Anyone remember the Apple late night infomercials?
Even without 20/20 hindsight, they were lame.
Vegan Vegan
(Veggies don't sleep)
That's Tim O'Reilly, right?
It could have been worse. Given that this was the era that set the precedent, it could have been so much worse.
http://15minutelunch.blogspot.com/2007/10/strap-in-shut-up-and-hold-on-were-going.html
I would totally wear that...
isn't that richie cunningham's little sister, joanie?
I'd type something witty, but my eyes are bleeding.
Must....tear....them...out!
I think the rainbow is rather attractive.
wow, so you are human
Nothing beats this ad though....
http://www.macmothership.com/gallery/newads4/howto.jpg
where an Apple salesman is shamelessly sodomizing a young enthousiastic boy while his parents are watching
I definitely want that buckle!
Could I get one in brushed metal, or perhaps an all-white design?
I would buy that shirt.
This is a family with some dark, dark secrets. Larry Flynt wouldn't touch the stuff they're into.
That is one seriously fucking ugly family.
Actually what's weird here are some of the comments. What's wrong with you people!? Enough with the dirty sex jokes.
And how old are most of you? Curious, because I'm seeing 'retro' designs on a lot of tshirts these days. Yes, even Apple 'retroness'. That are aimed at young people.
Personally I think this design is pretty cool. Sure the rainbow thing might get people upset. But only if you're somewhere in deep south redneck territory :P
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