Well yes it's a comedy but it's also a way I can express my broad ideas about my life and my take on media and tech and whatever I'm thinking ...

This just in. Scoble, who has been job-hunting lately, has landed his new gig, and it's a doozy. He's crossing the writers guild picket line and will be taking over the writing team for NBC's hit show, Thirty Rock. Word is that Robert is taking the show in a whole new direction and turning it into a vehicle for expressing his own ideas about art and media and philosophy and history and food and cars and technology and smart phones and just anything that pops into his head at any given minute. Totally radical free-form network TV.

First of all, the show is going to be renamed Third Street, and it's going to be set in San Francisco, in one of those ratty warehouse buildings way down near the docks in the SOMA area. Instead of portraying the team who do a big hit show on network TV in New York, the show will portray a band of plucky podcasters and bloggers who get into zany adventures. Instead of Tina Fey, the main character will be Roberta, the brilliant tech visionary head blogger who opens and closes each show with a rambling but super insightful fifteen-minute monologue. Roberta has this adversarial-but-they're-actually-kind-of-hot-for-each-other relationship with Jacques Doherty, the angel investor who's funding the operation and who's always pissed because they're burning through his cash and there aren't any revenues coming in but in the end something always happens and he shakes his head and gives his little Reuben Kincaid laugh at those plucky kids -- ha! -- and writes another check.

Everyone's constantly on Twitter and Facebook and sending IMs and making videos of themselves talking while driving and having meetings and figuring out who's hot and who's not and who's raising money and who's flaming out and what's Google going to do next and has anyone know if MySpace is going to get on OpenSocial and some guy from Yelp just went to Digg or is it MetaCafe and I just heard Owen wrote something about Brian Lam and supposedly they're totally not talking now and Megan threw water at Ryan Block because Veronica didn't like something Valleywag wrote about her and did you see what Kara wrote about Arrington and then Arrington wrote something back and then Om weighed in and he said blah blah mwah mwah twitter twitter twitter ...

Must-see TV. Honestly.

UPDATE: Dwight Silverman of the Houston Chronicle writes in to inform us that this photo was taken by him and he'd like credit for it. Deepest apologies for the mistake. This photo was taken by Dwight Silverman of the Houston Chronicle who is a supremely gifted journalist and all-around great guy. To see the original, go here. Much love, Dwight, and a big namaste.